A. Good faith
1. The words we think, do we said--open, direct communication;
2. Respect for others, like we want to be others to respect;

B. Customer service
1. Understand the demand of customer, meet their demands;
2. The increased value of realizing clients;

C. The pursuit of excellence
1. All business and how to play known as the expertise to increase system value;
2. Efforts to improve product quality, reduce the cost of product, provide high quality products and services;

D. Innovation
1. Your own ideas reflected;
2. The new thinking and new ways to challenge;

E. Continuous improvement
1. A summary of the previous work, seek to enhance the efficiency of;
2. Seek to improve quality prompted, increase the value of the clients get;